Adwords Fundamentals – Mike Rhodes

Product info: [(11 MP4 + 1 PDF)]. Digital download. And more importantly – WHY! We’ll walk through all the major concepts, lingo, tactics & strategies in t…

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Adwords Fundamentals

New to Google Adwords?

This short (2 hour) course will get you from absolute beginner to knowing what to do inside your Adwords account.

And more importantly – WHY!

We’ll walk through all the major concepts, lingo, tactics & strategies in ten bite-sized modules.

Covering: The big picture, a guided tour, knowing your goals, using keywords, writing ads, building campaigns, tracking conversions, optimising your account & even a sneak peek at some more advanced topics.

Course outcome:

Know your way around Google’s new Adwords interface – never be overwhelmed or confused again.

Understand how all the pieces of Adwords fit together, so you have the confidence to run your own account.

Know how to write great ad copy & what to test.

Understand how to track conversions so you can increase profit & cut out waste.

Dip your toe into more advanced Adwords strategies, like automated bidding & remarketing.


  • Big Picture
  • Learn the Lingo & a Guided Tour of the New Interface
  • Knowing Your Business & Marketing Goals
  • Finding & Understanding Keywords
  • Writing Great Ads
  • Understanding Ad Groups
  • Building Campaigns
  • Conversion Tracking
  • Introduction to Ongoing Optimisation
  • Getting More Advanced (Bidding Options, Negative keywords, Ad Extensions, Remarketing)
  • Bonus Module – Mike talks Remarketing at Business Blueprint

About Author

Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads ‘The Ultimate Guide to Google Ads’.

His award-winning digital marketing agency WebSavvy is based in Melbourne, Australia. Since 2006, Mike and his team have been running campaigns for brands around the globe, and it’s now one of Australia’s largest independent Google agencies.

Mike’s passion for the future of AI and Machine Learning has seen him invited to speak at over 100 events around the world, including Traffic & Conversion Summit, Baby Bathwater and Digital Summit Moscow.

A teacher at heart, Mike is passionate about the AgencySavvy community and helping agency owners to ‘do’ Google Ads better and scale their agency.

Adwords Fundamentals – Mike Rhodes is digital download at

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