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Analytics and Data Mastery – Justin Rondeau and John Grimshaw

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Product info: [72 Videos (MP4) + 10 PDFs + 2 JPGs]. File size: Updating. Digital download. Module 1: An Introduction to Data Analysis. Lesson 1: Introducti…

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Justin Rondeau and John Grimshaw – Analytics and Data Mastery

Analytics & Data Mastery Course Details

In this 7-hour course, you’ll learn how to curate, read and apply data to grow your business.

Module 1:
An Introduction to Data Analysis

  • Lesson 1: Introduction from the Instructors
  • Lesson 2: Here’s What To Expect
  • Lesson 3: What Data Analysis Is (And What It Can Do for Your Business)
  • Lesson 4: Why All Business Must Be Data-Driven
  • Lesson 5: Analysis and the Funnel
  • Lesson 6: What Data Matters to Business
  • Lesson 7: Data Analysis Building Blocks

Module 2:
Data Collection Strategies

  • Lesson 1: Introduction to Google Analytics
  • Lesson 2: Google Analytics Layout & Understanding
  • Lesson 3: Introduction to Google Analytics Segments
  • Lesson 4: Tracking Site Visitors
  • Lesson 5: Using the UTM Parameter Builder
  • Lesson 6: Pulling CRM & eCommerce Data
  • Lesson 7: Pulling Paid Traffic Data
  • Lesson 8: Creating and Naming Retargeting Lists
  • Lesson 9: Starting with Data
  • Lesson 10: Finding Outliers with Math

Module 3:
Top of Funnel Analytics

  • Lesson 1: Top of Funnel Goals & KPIs
  • Lesson 2: New Visitors
  • Lesson 3: Direct Visitors
  • Lesson 4: Retargeting & Segmentation
  • Lesson 5: Total Visits
  • Lesson 6: Top of Funnel Deep Dive Metrics
  • Lesson 7: Channel Splits
  • Lesson 8: Bounce Rate
  • Lesson 9: Branded Search Volume
  • Lesson 10: Top of Funnel Pixeling
  • Lesson 11: Visits
  • Lesson 12: Applying Top of Funnel Metrics

 

Module 4:
Middle of Funnel Analytics

  • Lesson 1: Middle of Funnel Goals & KPIs
  • Lesson 2: Visitor Recency
  • Lesson 3: Banner Click %
  • Lesson 4: Leads Generated
  • Lesson 5: Tracking Middle of Funnel Retargeting Lists
  • Lesson 6: Direct Visitor Count
  • Lesson 7: Middle of Funnel Deep Dive Metrics
  • Lesson 8: Social Media Followers
  • Lesson 9: Banner Click % at the Post Level
  • Lesson 10: Number of Comments
  • Lesson 11: Number of Social Shares
  • Lesson 12: Applying Middle of Funnel Metrics

Module 5:
Bottom of Funnel Analytics

  • Lesson 1: Bottom of Funnel Goals & KPIs
  • Lesson 2: Number of Goods Sold
  • Lesson 3: Retargeting & Segments
  • Lesson 4: Average Order Value
  • Lesson 5: Revenue Per Visitor
  • Lesson 6: Days to Conversion
  • Lesson 7: Bottom of Funnel Deep Dive Metrics
  • Lesson 8: Channel Split (Offers)
  • Lesson 9: Bounces (Offers)
  • Lesson 10: Promo Email Campaigns
  • Lesson 11: Funnel Evaluation
  • Lesson 12: Applying Bottom of Funnel Metrics

Module 6
Retention and Monetization Analytics

  • Lesson 1: Retention & Monetization Goals & KPIs
  • Lesson 2: Membership Retention Report
  • Lesson 3: Traffic ROI Report
  • Lesson 4: Refund Report
  • Lesson 5: Monetization Funnel Conversion Rate
  • Lesson 6: Retention & Monetization Deep Dive Metrics
  • Lesson 7: Content Email Metrics
  • Lesson 8: Cohort Analysis
  • Lesson 9: Reputation Score
  • Lesson 10: Qualitative Trend Report
  • Lesson 11: Customer Lifetime Value
  • Lesson 12: Applying retention & Monetization Metrics

Module 7
Running a Data Driven Business

  • Lesson 1: Analytic Decision Making
  • Lesson 2: Applying the Analyst’s Toolkit
  • Lesson 3: Segments & Drilling Down
  • Lesson 4: Analytic Trends
  • Lesson 5: Business Analyses to Start Immediately
  • Lesson 6: Transitioning from Reactive to Proactive Analysis

Salepage: https://www.digitalmarketer.com/lp/training/analytics-data-mastery/
Analytics and Data Mastery – Justin Rondeau and John Grimshaw is digital download at Edudigi.net.

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