By: Brad Batesole
Skill Level: Intermediate
Duration: 2h 31m
Updated: August 30, 2017
Search engine optimization (SEO) is crucial to the success of every business. But local SEO is particularly important to “brick and mortar” stores and services. Customers don’t rely on the yellow pages anymore. They turn to Google instead. This course will help businesses of all sizes achieve maximum visibility on search engines, and drive more traffic (web traffic and foot traffic!) to their sites and stores.
First, get an overview of the local SEO landscape, tips for evaluating and optimizing your site, and advice on conducting keyword research. Author Brad Batesole also shows how to optimize your site structure and on-page content, acquire local citations, and make sure your name, address, and phone (NAP) information is consistent across the web.
Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up by setting up your Google My Business page, and learn how to incorporate links and reviews. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a local level, this is the course for you.
- What is local SEO?
- Understanding local ranking factors
- Identifying your top keywords
- Researching the competition
- Optimizing your site structure
- Using and testing structured data
- Creating localized content
- Optimizing on-page elements
- Tracking results
- Acquiring local citations
- Creating a Google My Business page
- Securing backlinks
- Collecting reviews
- Handling multiple locations
- 1. Understanding Local SEO
- 2. Evaluate Your Site
- 3. Prepare the Foundation
- 4. On-Page Optimization
- 5. Track Your Results
- 6. Acquire Local Citations
- 7. Use Google Places for Business
- 8. Secure Backlinks
- 9. Collect Reviews
- 10. Advanced Local SEO
Brad has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He’s a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online.
Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad’s passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course.
Today, Brad is the chief learning officer at Madecraft and can be found on Twitter @bradbatesole or bradbatesole.com.